Wheel Repair is a vital component of every successful auto dealership. From time-sensitive service and claim repairs to readying the new and used inventory on the lot, a thriving and efficient wheel repair business offers Dealers a host of valuable benefits.
Improved Customer Service:
There is nothing better than transforming scraped and damaged rims back to their original luster, and it’s a value-added service that customers appreciate (as long as it’s quick and affordable). Happy customers are the lifeblood of a service department, and that happiness often depends on how quickly a customer’s vehicle is repaired and back on the road. No Service Manager wants a waiting room full of grumpy and dissatisfied customers. And when it comes to wheel repair, efficient same-day turnaround is essential.
Proper Marketing of Wheel Repair - Increased Foot Traffic:
WheelRenew knows how to market and professionally execute wheel repair promos for dealerships properly. Wheel repair is one of the top searched Google items and WheelRenew can help bring those customers to you. New customers mean more service revenue and more eyeballs on your new and used inventory. Wheel Repair is a win-win for Dealers and Customers!
Reserving the Loaner Fleet:
Since COVID, Dealers have experienced increased strain on their fleet of loaner vehicles making turnaround time more critical than ever. Nothing places more stress on the loaner fleet than lingering service jobs that should be turned around quickly. Truly, wheel repair should be a same-day service and should not require sacrificing a valuable loaner vehicle. WheelRenew can help ensure that your loaners are not wasted waiting on wheels to be refinished or straightened.
Dealers Often Struggle with Wheel Repair
Many Dealers struggle to deal with wheel repair. It is one of the few times the dealer abdicates control to a third party. It relies on trusting that the wheel repair vendor will make it all work for the dealer. However, there are a few common factors where the wheel vendor can cause your dealership pain:
1) Part-Time Services Equates to Full-Time Waiting:
Many wheel repair vendors have a single mobile repair station, and they use it to service multiple dealerships within a geographic area. That means that they are typically on a route where they appear at your dealership 1 or 2 days per week. The problem is that wheel damage and the need for repairs happen every day. Waiting for a vendor to show on a route day and given the occasional weather delay, your dealership can get frustrated just in the waiting.
2) Sending Wheels Off-Site:
Many wheel repair providers are not equipped to manage all of your needs on-site and on the same day. More complicated repairs require specialized machinery and expertise that a lot of vendors cannot deliver. The result: many of the wheels are sent off-site to a third party, increasing the cost and vehicle turnaround time. Customers utilizing a loaner for another day becomes a frustration.
3) Inconsistent Paint Matching:
Most painted wheels do not come with a color code found inside the vehicle’s door. Therefore, toner match can be a tough process for many wheel repair outfits. Some just seek to be close.
WheelRenew® Solves Points (1-3) and Gives You Back Time and Control
Since 2017, WheelRenew® has embedded well-qualified wheel repair technicians at partnering dealerships — a pairing that benefits Dealers and their valuable customers. WheelRenew® couples comprehensive infrastructure for painting and machining, and highly trained technicians, with its proven track record of improving the efficiency and quality of wheel repair at dealerships. WheelRenew® embeds its team at your dealership and provides 5 days-a-week support for all your Used, Retail, and Service Contract wheel repair needs. Our service can transform your wheel repair business and give you back the time and control you desperately need.
WheelRenew is On-Site, On-Time, and On-Point!
To learn how WheelRenew can transform your wheel repair business and give you back the valuable time and control that you demand, please contact us. We would love to make wheel repair a winning proposition for your dealership!
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